HADCO and Unilever Caribbean Limited
Yoplait Supports Cycling! 5 Years & Counting!
Yoplait/ Nature Valley Joint Promo – “Even better together”
In this campaign we are trying to create that link for the consumer. While having your granola bar you can mix it with a Yoplait Yogurt. We have gondola ends up in selected stores and promotions are currently under way.
• Hilo – Buy 1 6pk Nature Valley Granola Bar and get a FREE Yoplait Tub!
• Independents and Rest of Trade – Buy 3 tubs Yoplait & 1 6pk NV you get a FREE chill Cup!
PAST EVENTS
Ocean Spray – the month of March - Kidney Awareness Month!
Ocean Spray is once again joining the fight.
With any purchase of a 64oz bottle, part proceeds will go to the John Hayes Memorial Kidney Foundation.
Grace – every month Grace focuses on a particular category!
March Focus is around Mackerel.
The campaign is ‘The Many Meals of Mackerel.’
We are highlighting different ways you can cook mackerel.
The response is very positive and sales are doing well.
Unilever – Ice Cream Promotions
Buy 1 Get 1 Free!
We have pinpointed particular supermarkets with this offer:
Hilo , Tru Valu, JTA, Xtra Foods
• Hilo began the 1st week in March w/ Ben & Jerry’s. Free pints given away for the 1 week totaled 2240 units.
• Xtra Foods will begin w/ Breyer’s: 22nd _ 28t h March
• Tru Valu w/Ben Jerry’s: 12th – 18th April
• JTA w/ Breyer’s: 19th – 25th April
Weight Management Resolutions with Yoplait!!!
